Digital Marketing Tutorial For Beginners Pdf

What is Digital Marketing? A Beginners Guide

Digital Marketing is a term defined to
achieve your business objectives and goals using the online channels
that include but are not limited to search engines, social media platforms, content creation & advertising in order to
educate, engage & market your product or service to potential buyers

Download the Free PDF Version of Beginners Guide to Digital Marketing (2020 Version)

(Courtesy of Web Marketing Academy, Rated Best Digital Marketing Training Institute in Bangalore)

In this article, you will learn:

  • The Fundamentals of Digital Marketing
  • Digital Marketing Trends in 2022
  • Some Free Digital Marketing Courses
  • Concepts of Digital Marketing
  • What is Digital Marketing & What’s Not
  • Future & Growth of Digital Marketing
  • Digital Marketing Careers & how to get started
  • Skills a Digital Marketer should have with links and resources

UPDATED Feb 2022:  A few links and resources added.

  1. Google’s 2022 Research Report (Helps understand trends for 2022)
  2. LinkedIn has published a post: The Skills Companies Need Most in 2022

Today we are living in a fast phase of life, technology is getting smarter and the way we search, communicate, buy things are rapidly changing the behavior too are changing due to cheaper smartphones, the internet, voice assistants like Google Assistant, Alexa, and other devices.

Here is recent research by Google:

Google’s 2022 Research Report

Google’s 2022 Research Report is all about Insights for 2022 – An in-depth Analysis

“This year consumer journeys became increasingly complex. New channels of media consumption emerged, traditional industries went digital, and standards in privacy and digital wellbeing were raised. This is a review of the insights we uncovered in 2022, based on Google and YouTube data and research. Our analysis uncovered five key themes that underpin the changes we saw this year, all of which are trends we expect to continue into 2022”
Source: Think with Google

LinkedIn has published a post:
The Skills Companies Need Most in 2022

In that list: (All these are part of Digital Marketing Course)

Number 3. Analytical Reasoning

Number 7. Video Production

Number 10. Audio Production

Number 14. Social Media Marketing

Number 18. Digital Marketing

Read the entire post here:

The Skills Companies Need Most in 2022 – And How to Learn Them

How do beginners learn Digital Marketing?

(Digital Marketing Course PDF Version link)

Digital marketing has become one of the most commonly used phrases these days. Although it’s easily used in a sentence, quite often it is not defined accurately. For some, it’s a synonym for “Internet Marketing” while others describe it as marketing using electronic devices.

Here’s how You can get started in Digital Marketing. Most common topics in Digital Marketing includes:

Fundamentals of Digital Marketing

  • Website – Mobile Friendly
  • Blogs
  • SEO (Search Engine Optimization)
  • Google Ads (Pay tiap-tiap click)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Creatives for Social Media
  • Google Analytics
  • AI
  • Voice Search Optimization
  • App Store Optimization

So let’s understand what exactly is Digital Marketing?

Just a decade ago, if a business wanted to reach out to target customers they would promote using traditional marketing mediums such as TV, radio, print. Simply because that’s where the potential customers’ used to spend their time. However, as humans evolved our technology advanced giving rise to a digital revolution. To simply state,
people started spending more time on online platforms such as Google, Facebook, Instagram, YouTube, etc to stay acquainted with news, entertainment, and commerce. Hence, today our lives run on a click.

But does that mean TV, print, radio don’n work any more? No, not at all! We cannot say that traditional marketing efforts do not have any impact. Rather, it goes hand in hand with digital marketing and the distribution has evened out.

Digital has become a part of our existence.
From shopping apparel to groceries, furniture & getting laundry delivered everything is online. With this new shift, marketers did titinada waste anytime and quickly adapted to use social wahana & other digital tools to push & pull the consumer which gave birth to Digital marketing

But how to achieve your business or individual objectives using Digital/Internet channels?

No matter the size of your business, digital marketing is the most effective way to grow and achieve your goals which could vary from any of the following:

  • Increase revenue
  • Build brand awareness
  • Market your product or service
  • Decrease cost
  • Improve efficiency
  • Increase productivity
  • High return on investment
  • Identify loyal customers

Apart from these business objectives, digital channels can be used effectively for:

  • Educating & engaging with potential users
  • Increase website traffic
  • Providing valuable information
  • Building trust
  • Customer reviews
  • Grow online community

Here are the latest trends we see at Web Marketing Academy: (During COVID 19)

During this pandemic, Doctors, Health Care Professionals are going online. Web Marketing Academy’s Social Wahana Training for Doctors

Here is what the sarana covered the importance of Social Alat angkut for Doctors. How Doctors are using Social Kendaraan

  1. August 2022:

    I got a call an HR from a Social Wahana Agency. She said,” Hi Suresh, I have emailed you the details aboutJob openings at our agency.

    We are so happy with Supriya and Shiffa’s performance. In fact, Shiffa is the one who is coming up with proposals, presenting, and closing the deals.  (Supriya and Shiffa are alumni of Web Marketing Academy)

    We are currentlylooking for only ALUMNI from your academy to join us
    for roles in digital marketing”

    The role isStrategy Analystsand thepackage will be 7.5 Lacs


  2.  September 2022:

    The current batch students who were about to complete the course,
    out of five students, three already accepted the job offer from two companies, with a package of 3 Lacs and 2.5 Lacs

    The fourth student declined the offerand waiting for a better package. She tepi an offer for an Internship, herpackage for Digital Marketing Internship is Rs 23,000

    The fifth student started her freelancing WFH. She got her first blogging project for Rs 4000 saban blog post

  3. October 2022:Every week, we send out the job requirements through email and WhatsApp. October month, a few job openings

Now let’s look at various Digital Marketing Tools:


It is imperative in the digital age to own a website. If you are a business owner and don’tepi langit have a website you lose on the market opportunity. The information on a website helps in communicating with the customer about the product & overall business credibility. Think about it, any customer will do basic research before making a purchase, hence having a user-friendly and informative site is the first step in showcasing your authenticity.

Through digital marketing, you can learn how to design a cost-effective website, generate traffic, list your website on directories and search engines.

basic rule
is to design a
website that is user-friendly, mobile-friendly, and loads quickly. Here’s a link where you can check if your website is mobile-friendly: Apart from mobile-friendly or responsive design websites, AMP is becoming more important. Now you can build a website by just using AMP powered by Google just like building a WordPress site. Free of cost with some amazing templates.

All you need to do is install a plugin called AMP (this plugin allows your website to load faster on mobile:


A user uses the internet to look for various types of queries. The search result may vary as per the keywords used by the searcher. Search engines like Google have various ways and formats of showcasing results. As business owners, it is our responsibility to utilize the tools provided by search engines and present content to get the best possible outcome.

But how do these results appear? What happens at the back end? To understand this, we need to understand SEO — Search Engine Optimization

What is SEO (Search Engine Optimization)?

SEO is a system of generating traffic to your website through organic search. It is the result that appears when a website is optimized at the back end using the right keywords. This helps search engines to showcase the best possible result to a user. The most important factor to remember about SEO is that it is “organic” or “free”. When a user goes to Google, types in a search, the results Google brings up on the page are a mix of the website, blog, video, image, news depending on the keyword used.

Example Google Search & Search Results

There are 5 main types of SEO that we need to know:

On-Page SEO:
On the page, as the name suggests, is done for your own website pages. When you are creating a website, the data and technical aspects are completely in your control. For e.g: Blogs, personal website pages are optimized by
following the right guidelines
creating a user-friendly website, rich content with relevant keywords. All this will help in ranking your website on top search results

Off-Page SEO: Off-page or Off-site SEO is done through an external link. This basically implies, your website will rank better on the search page if the traffic is generated through other sources that your website.
For example — Social alat angkut links, features/mentions/links from a higher traffic website. For example — If Times of India gives a link to your website

Global SEO:
Data is just titinada text. On SERP, we see information in the form of video, images, text & audio.Universal or blended SEO is a practice to optimize videos, images, audio, PPT, blogs, Newsto get maximum weight and higher ranking. A few good practices are keyword-rich content, quality title & description, crisp URL, etc.

Local SEO/Google My Business: Google My business is a free tool provided by Google to get your business listed in Google Maps. Local SEO is done to promote your business in a local area. If your business has multiple branches or even if it’s a small business/service it is essential to provide your address/location, phone number, timings, etc. The idea is to make the user connect with your business easily and effectively.

Technical SEO: This is the most important type of SEO. In general, the above practices are done to generate rich content that will rank on SERP. But in technical, SEO is advanced. This means the data on your website should be interpreted easily by search engine crawlers. The goal here is to upgrade the framework of your site to help Google discover your content

In 2022, the search is not subjected to just web pages. We now also have more features like
voice search & visual search
that have simplified ways to look up information.

Voice Search:

Information can now be looked at by the command of your voice. Siri, Google Voice, Cortana are some of the common digital voice assistants

Action — Do it now: Search your business using voice search, see what shows up.


Visual Search:

Earlier we mentioned about optimizing images. This is because search engines do not understand imagery. Hence renaming an image, adding a description and alt text are pivotal. Search engine crawlers understand the text-based information given in the images and present it in a visual form to the searcher. Now you can search using images with Google lens, Google Pixel. Open your Google Assistant, point at a logo, and see if your company details are showing up.


Maps: Maps have become a big deal! Listing your business on Google maps is essential as it cost-effective and helps in drawing local traffic to your website. Searching directions, review, phone numbers, images, etc have all become an integral part of everyday life as nobody today uses Yellow Pages. Google maps are one of the most dominant map services we have.

Answer Box:
“Ask and you shall receive!” Yes, that’s right. When you ask a question by entering appropriate keywords, the SERP displays the answer on the page itself. There is no need to click and visit a website. Whether you know the weather or even get a calculator the answer box is right at your service to solve your queries!

Knowledge Graph: Have you ever observed the big block on the right-hand side of SERP while looking up for specific information pertaining to locations, celebrities, brands, etc. The format in which the information is displayed is called the knowledge graph. It’s a crisp way of displaying relevant information in the form of facts, images, social kendaraan

Carousel: Try searching for movies or books and the results appear in the format of a carousel.

Local Business Listings:
Local business listings are nothing but your business directory. Traditionally we could list our business on Yellow Pages. But remember the pain of searching for pages to find the right contact. We now no longer have use of Yellow Pages as the digital mimbar allows you to easily list your business with Just dial, Sulekha or Yelp. With just a click, the searcher can locate your address, number, e-mail ID. In the long run, this helps in your ranking and online reputation.

Action — Do it now:

1. Get started with this free SEO Starter Kit by Google:

2. Get your local business listed for free with Google My Business GMB:

3. Optimize your videos, images, social wahana channels:

Google Ads/ PPC/ Pay Per Click/Search Advertisement:

Traditionally, as a business, if you wanted to reach out to a wider audience you could place ads in newspapers, broadcast on TV/radio, use direct mailing or telemarketing. All these options required huge budgets as they are expensive. It was difficult for startups or small business owners to use most of these mediums. But advertising in the digital age world has changed rapidly & has become cost-efficient.

Online marketing consists of two main types of advertising:

Search Engine Advertising/Marketing: Search advertising aka PPC (pay per click) basically refers to text ads that are showcased on search engine pages. The results appear due to the keywords used by the searcher. Hence, it’s essential to use at least 12–15 important keywords in your ad. In proyek to advertise on a search engine, you will need an Adwords account which is a very easy tool provided by Google.

Display Advertising: This is one of the most common types of ads you might have come across while browsing. It could be in a video or image format and is largely based upon user behavior. For eg — You’re planning a holiday and want to book tickets on Make My Trip/ website. However, for some reason, you didn’t make the purchase and close the website. The next time you gelondong in to any website such as Facebook/Youtube the exact same product/service will be flashed on your screen

Action — Do it now: You can get started with Google Adwords with as little as Rs 500:

The Ad

vantages of Digital Marketing:

It is no surprise that more and more people are devoting their time online to transact or research.
According to a report by Forbes, about 82% of consumers research online. Marketers today are applying digital marketing tactics to reach to the consumers & here’s why you should use digital marketing for your business too:

Digital marketing is
an economical and most effective way to promote your business as compared to traditional marketing. With a limited budget, you can create content & menginjak your campaign. It is you who decides the budget which can even start from something as low as Rs.500/- depending on your business.

Sungguhan-time results
— The moment your ad is live, you can view the performance. Additionally, edits can be done in real-time. This way you can understand the situation and take necessary action

PPC– PPC stands for Pay Per Click. It is a kamil where the advertiser pays the publisher each time their ad is clicked. Google Ads is the best and easiest podium for PPC.

Targeting —
In the case of traditional marketing, there is no way to determine the number and the type of people who saw your billboard. With digital marketing, it is titinada easy to alamat audiences based on their interests, location, behavior. You can create an audience based on your business model and push your ad to the right consumers.

Measurable results
— Be rest assured about the analytics and reports through digital marketing. You will get the most accurate & realistic data that will help you in reaching your goals as well forecast your future sales

Conversion rates: It’s much simpler to get conversion online as the customer views the ad & takes action.

Easy Interface: Setting up ad accounts, building a website, managing social wahana have become straightforward and clear-cut with the easy user interface.


— Privacy is one of the biggest concerns when it comes to digital channels. When you click on a product on an e-commerce website, you see the same product following you in most of the website/social kendaraan channels (remarketing/retargeting) This is done through cookies. As an Internet user, being aware of how this is targeted will help a user.

Ad blockers

Ad blocking
ad filtering
is a type of software that can remove or alter advertising content from a webpage, website, or a mobile app. More on Adblocking here:

Social Media:

Social media is the biggest aspect of Digital Marketing. Most of us have some footprint on social media platforms. It allows us to connect with like-minded individuals/groups, share ideas, and build a professional network.

On a business level websites like Facebook & Instagram help to engage with betulan-time customers, provide valuable information, and reach out to a huge audience at minimal costs.

The advantages of Social Media

Free Business page/channel
— Creating a business page on Facebook, Instagram, Twitter is titinada only easy but it’s absolutely “FREE”!

Paid Ads
— To reach out to target audience all social media channels requires paid ads

Social Media Advertisement
— SEA is a straightforward and effortless way to target a wide audience, increase profitability & reach business goals.

Influencers Endorsement
— Influencer marketing has gained a huge pejaka due to digital channels. It has become a career path for many through endorsements and reviews.

— Email marketing plays a key role too. It’s a way to stay connected & updated about the latest buzz in the market, your favorite brands, closing transaction deals

Content Marketing: Unique content is what works on social ki alat. If you want to stand out and make an impression in the digital realm, then your content has to be top-notch and versatile. Provide valuable information and educate the consumer through videos, images, text, audio, e-books, slide share

Content Marketing:

Useful/Valuable information in various formats Video, Audio, Image, PDF’s, ebooks, PPT’s, Reports, Research downloads

Action — Do it now:

1. Create visual content using

2. Create an easy video using the free Quik app

Dynamic: Digital Marketing is dynamic and on-going. It keeps evolving day after day and as users & marketers, we need to keep adapting to changes. Every day there is a new app that’s launched or a new update by Google to its existing feature. Keep this in mind we must understand that digital marketing is not the only practice. So while you might be an expert in using Instagram, you also need to know about Twitter or Snapchat and make use of it to grow your business. Do not restrict your business to just one podium

Brand Building
— It is a known fact that brand building or brand reputation is a long-term process. While digital marketing gives you a push to create brand awareness, you must acknowledge that brand building yield results with effort and continuation. So you might go viral in a day but how you sustain & use technology in the right way is the game-changer for success.

What is not digital marketing?

Multi-Level Marketing
— Digital marketing is not multi-level marketing. It certainly provides a medium to build a brand reputation through social media but it is titinada a good practice to indulge in MLM.

Quick rich schemes
— Most often people think they can quick money online with the help of affiliate marketing. However, the challenge is building traffic takes time & only happens with your creativity to provide valuable content.

Junk mail/Spam
— Never indulge in purchasing data and more so never send junk email to hundreds of unknown database. That’s spamming and invasion of privacy. Eventually, you will lose business and reputation.

Who can do Digital Marketing? — You can! No matter what industry you belong to you can do digital marketing!

  • If you are planning to start a business
  • If you are an partikular looking to share your hobby, your experience
  • A start-up enterprise
  • Students
  • Consultant or freelancer
  • Non-profit organization seeking to raise funds

Anyone and all of the above can learn and grow with digital marketing.

Digital Marketing in 2022 and beyond:

Keep an eye on Web 3.0, Crypto, NFT in 2022. More on Web 3.0 here:

Digital marketing is dynamic and updated every day.
The future of digital marketing has a lot to do with Artificial Intelligence, automation, and technical expertise.
Should you be worried?

Yes, and No
— digital marketing has evolved and changed quite a bit, however, all the big players including Google, Facebook, Instagram are good at simplifying these techniques for common users. A basic understanding of all the channels and keeping up by reading the latest updates through each of the platforms official blog can help:

Action — Do it now:

  1. Subscribe to Google Official Blog
  2. Bookmark these official blogs
  3. Industry update: search engine land, content marketing institute, social wahana examiner

The state of Digital Marketing in India:

Here are some interesting facts about India’s Digital Impact

Top 10 Digital Marketing Case Study Of Indian Brands

Digital India:
is a campaign launched by the Government of India to ensure that Government services are made available to citizens electronically by improved online infrastructure and by increasing Internet connectivity or by making the country digitally empowered in the field of technology. It was launched on 01 July 2022 by our honorable Prime Minister Narendra Modi. The initiative includes plans to connect rural areas with high-speed internet networks. Source: Wikipedia

Digital India initiatives —

Digital transformation will take India’s internet users from 373 million (28 percent of the population) in 2022 to 829 million (59 percent of the Indian population) in 2022. Source:

In Q3 2022,
$3.6 Bn has been invested across 277 Indian tech startups, a 28% growth in startup funding, and 25% growth in the number of deals with respect to Q2 2022. Source:

4. Faster data:
The monthly data consumption on every smartphone in India is estimated to grow nearly five times from 3.9 GB in 2022 to 18 GB by 2023, Swedish telecom gear maker Ericsson said in its mobility report today. Source:

5. Cheaper mobiles:
With less than 3000 Rs you get a smartphone in India:

6. Rural Internet penetration:
50% of India’s internet users will be rural & 40% will be women by 2022: BCG. Read more at: //

7. More Stats from Think with Google:

10. Amazon Udaan project:

Digital Marketing spends in India:

Advertising expenditure in India is expected to grow at 10% to reach
Rs 61,204 crore in 2022
adv lewat 2022, according to a forecast by WPP-owned media agency GroupM in its report This Year:

India’s Digital Marketing Has Grown At 33% Annually In Last 6 Years

What does this mean? Opportunity for everyone, including businesses, tunggal and brands

Future of Digital Marketing in India

1. JIO & recent ISP
— In the past few months, we saw the rise and Indian ISP’s competing against each other. With 40% connections, Reliance Jio becomes India’s largest broadband provider in just 6 months:

What does this mean? We will be seeing more competition, reducing the price which will help entrepreneurs, small businesses use it to its advantage.

2. Voice Search & Voice Assistance
— With the launch of Amazon Alexa in India, Google Home, Siri, and other voice assistants, Voice is becoming one of the latest in the way we search: 20 % of queries on its mobile app and on Android devices are voice searches by Sundar Pichai, Google IO

3. AI
— Major search engines, social media channels are betting big on AI, we are already using AI, from Google search to Google Ads to Facebook messenger to Algorithm, AI is part of the core algorithm, Sundar Pichai says the future of Google is AI As digital marketers, keeping an eye and knowing how AI will have an impact on how Digital Marketing is done in India and abroad

4. Other things to keep an eye on Bitcoin, VR, AR, Wearables, IOT

Myths Vs Reality of Digital Marketing:

1. Build and it will come
— We wish, but that’s not how it works now, you have to get the attention, distribute, market, measure

2. Digital marketing fast results —
Effective and instant but to see results, it does take time just like any other activities

3. Digital marketing is easy
— Easy, but being creative is touch and to get good at it you have to work your way up

4. Tools can automate and I don’t have to work
— Not so soon 🙂

5. Social media is free —
Pages and accounts are free but to reach to the right audience you have to spend

6. I can start my own business
— Yes, but just like any other business it takes time to build your business online too.

7. Can work from home
— Sure, you have to hustle to get to where you want to be.

8. Can get rich fast
— There is no such thing as getting rich fast. It was easier like 10–15 years ago titinada anymore

How Digital marketing is done?

Who does Digital Marketing?

1. Outsource: There are specialized agencies whom you can outsource it to

2. In house: Hire digital marketers to work for your company or clients

3. Consulting: You can become a consultant if you are well versed in Digital Marketing

4. Freelancing: Resources: Upwork, Fiverr

If you are new you might have to learn/upgrade your skills in:

My 10 important New Skills for Digital Marketers

Artificial Intelligence (AI), Machine Learning is transforming the way business run today

Resources to learn:
Google’s Machine Learning Course (Free)Voice Search, Voice Assistants like Amazon Alexa, Google Home is growing at a rapid phase

Resources to learn:
Alexa skills kit Google Actions

Voice shopping is changing the way we shop:
Imagine ordering a product without seeing it. It’s unbelievable. That’s possible now! Your #alexa does all the shopping without you seeing it. Take a look at this video:

Resources to learn:
Google Answers How to Optimize Content for Voice Search — Search Engine Journal

Technical skills are one of the most wanted skills for Digital marketing

Resources to learn:
Code Academy

Google New Ads:
Recently Google announced major changes to its advertising podium. Google Ads now adds AI artificial intelligence to its ad platform

Resources to learn:
Watch the keynote to learn about Google’s latest ads. We are living in a mobile-first to the mobile-only world, where people expect your websites to load faster and they want information whenever and wherever they are.

AMP (Accelerated Mobile Pages)
project from Google designed to make really fast mobile pages

Resources to learn:
AMP on Google | Google DevelopersVoice assistants like Alexa, Google Home, Cortana.

Customer-Centric Approach, Customer-centric marketing backed with Data/Insights will help understand the customers better

Resources to learn:
Understanding user behavior
— Think with Google

User experience, the design is something every marketer should know

Resources to learn:
6 Free UX Design Courses From Top Universities Worldwide

Personalized Searches
will dominate as our mobile, assistance are all integrated with our personal devices. Every experience to be tailored just for them.

Mobile searches for “ — — — for me” has grown oper 60 % in the last 2 years: Source:

Think with Google

Content is the core of digital marketer in 2022, and moving forward Customized Personalized Content will dominate

Case Studies:

  1. Brands big brands:
  2. B2B :
  3. B2C:
  4. Individuals:
    106-Year-Old Cook Is World’s Oldest YouTuber — YouTube

Careers in Digital Marketing

Mobile has changed everything. We live in a world with a lotre of choices, brands, and a hundred other career choices.

When we’re deciding on our own career it is an important decision — like which career to pursue, or training institute to choose — it’s natural that we’d not only consult friends and family but also do in-depth research online. These are big decisions, after all.

How do go about finding the right Digital Marketing Institute? My Quora answer to How to Find the

You can find it yourself with these handy tips

If you like to get started in Digital Marketing, please give us a
call 8792299538
or email Suresh at web marketing academy dot in

Web Marketing Academy Rated The Best Offline Digital Marketing Course in Bangalore

Further Readings & Resources on Digital Marketing

  1. A Modern Marketers Guide to Digital Marketing (PDF). Download a Free Copy:
  2. The Scope of Digital Marketing in India & How to Get Started:
  3. I don’t have a degree. Can I do digital Marketing?:

Download the Free PDF – A Beginners Guide to Digital Marketing